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Business Marketing

Positioning Statement: Crafting a Clear and Defensible Brand Message

July 23, 2025July 23, 2025 Michelle N.
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Business Marketing

Brand Positioning Strategy: A Comprehensive Guide for Your Business

April 23, 2025July 23, 2025 Michelle N.
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Business

Exploring Mintzberg’s 5 Ps of Strategy: A Comprehensive Guide for Business Leaders

October 31, 2024October 31, 2024 Michelle N.
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Business

The Strategic Role of Sales in Product Design and Development

August 1, 2024November 2, 2024 Michelle N.
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Leadership

Leadership Burnout and Well-Being: Essential Insights for Thriving Leaders

July 8, 2024November 8, 2024 Michelle N.
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Business Leadership

The Prisoner’s Dilemma: Lessons for Business Strategy and Decision-Making

April 29, 2024November 2, 2024 Michelle N.
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Entrepreneurship

Unlocking Home-Based Businesses: Freelance, Independent & More

April 1, 2024April 1, 2024 Michelle N.

Are you tired of the traditional office grind? Do you dream of running your own business from the comfort of your home? You’re not alone.

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Business

The Vital Role of a Streamlined Sales Funnel in Coworking Space Success

March 15, 2024April 1, 2024 Michelle N.

In the bustling world of business, where innovation and entrepreneurship thrive, coworking spaces have emerged as hotspots for collaboration, creativity, and productivity. However, with the

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Business Education

Maximizing Profit Potential with the Pocket Price Waterfall

March 2, 2024March 15, 2024 Michelle N.

In our strategic sales management specialization, we delve deep into pricing strategies. This time, we explore the pocket price waterfall—an essential concept for unlocking profit

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Business

A Guide to Profitable Business Growth with Pricing Strategy

March 2, 2024March 2, 2024 Michelle N.

In today’s competitive landscape, pricing strategy stands as a linchpin for businesses aiming to bolster profitability and sustain long-term success. With every pricing decision having

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Business

Understanding Price Elasticity: Essential Insights for Your Pricing Strategy

March 2, 2024March 2, 2024 Michelle N.

Learn how price elasticity shapes your pricing strategy for increased revenue and profitability.

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Entrepreneurship

Steps to Set Up Your New Freelance Business

February 21, 2024April 21, 2024 Michelle N.

Are you ready to dive into the world of freelancing? Learn the key steps to set up your new freelance business and thrive in today’s

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Business Entrepreneurship

Navigating Disruptive Threats in Intel

February 16, 2024April 12, 2024 Michelle N.

In the dynamic landscape of the technology industry, Intel faced a formidable challenge: disruptive threats to its dominance. Professor Christensen played a pivotal role in

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Business

Understanding the Pocket Price Waterfall in Pricing Strategy

February 15, 2024March 2, 2024 Michelle N.

In the realm of pricing strategy, businesses often dedicate significant attention to the initial setting of prices by marketing teams. However, equally critical is the

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Marketing

Disruptive Marketing Strategies: Innovate Your Brand’s Approach

February 12, 2024April 12, 2024 Michelle N.

In today’s rapidly evolving business landscape, traditional marketing approaches are no longer sufficient to cut through the noise and make a lasting impact. Enter disruptive

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Business

Mastering Value-Based Objection Handling Techniques

January 20, 2024March 2, 2024 Michelle N.

In the realm of sales, objections are inevitable. However, objections based on perceived value present unique challenges. Customers may raise concerns about the cost of

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Recent Posts

  • Positioning Statement: Crafting a Clear and Defensible Brand Message
  • Brand Positioning Strategy: A Comprehensive Guide for Your Business
  • Exploring Mintzberg’s 5 Ps of Strategy: A Comprehensive Guide for Business Leaders
  • The Strategic Role of Sales in Product Design and Development
  • Leadership Burnout and Well-Being: Essential Insights for Thriving Leaders
  • Business
  • Education
  • Entrepreneurship
  • Finance
  • Leadership
  • Marketing
  • Project Management
  • Technology
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